Insights

Practical guides on websites, webshops, custom software, automation and AI. Written for business owners, not for developers.

Websites & Software

VisionMarch 6, 2026

Custom Software for SMBs — What Is Possible Now? (2026)

What cost a small fortune five years ago is now within reach for SMBs. Real examples of businesses saving hours per day with custom-built software.

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GuideJune 12, 2025

Getting a Website Built in 2026 — What to Know (Guide)

Costs, timelines, platforms, SEO, and AI search. What actually matters when you're getting a website built for your business.

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Honest TakeMay 2, 2026

Custom WordPress Website: What Are You Actually Buying?

What most agencies call 'custom WordPress' is a dressed-up template with a premium invoice. How to spot real custom work, and what beats it in 2026.

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CostsMarch 20, 2026

Custom Software — What Does It Really Cost? (2026)

From €2,000 to €150,000+. Why prices vary so much, what you get at each tier, and how AI has lowered the cost.

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AI & BusinessMarch 13, 2026

Implementing AI in Your Business — Where to Start? (Steps)

From first step to working system. A concrete plan for business owners who want to use AI but don't know where to begin.

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AdviceFebruary 26, 2026

Replace Excel with Software — When Does It Pay Off? (2026)

70% of businesses still plan in Excel. When that works fine, when it costs you money, and what the alternative looks like. With concrete examples.

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AI & BusinessFebruary 19, 2026

AI for Your Business — What Can It Really Do? (Honest)

No hype, just concrete examples. What AI can and cannot do for SMBs in 2026. With Dutch statistics and honest advice.

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AdviceFebruary 5, 2026

When Is It Time for a New Website? (Honest)

The signals that matter, a decision framework, and what it costs you to do nothing. No sales pitch, just an honest answer.

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AnalysisJanuary 15, 2026

How Many Customers Is Your Website Losing? (Test It)

A 4-second load time costs you 53% of mobile visitors. What a slow, outdated website actually costs in customers and revenue.

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AdviceNovember 6, 2025

How to Choose a Web Design Agency (7 Criteria That Matter)

Portfolio, process, pricing, communication. What to look for, what to avoid, and the questions most business owners forget to ask.

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ComparisonSeptember 18, 2025

WordPress or Custom Website? Honest Advice (With Prices)

When WordPress is enough. When it's not. With real prices, a decision framework, and concrete examples. Honest advice for business owners.

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CostsAugust 4, 2025

What Does a Website Cost? Prices in 2026 (Honest)

From €500 to €50,000+. What determines the price, what you get at each level, and why the cheapest option is often the most expensive.

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Webshops & E-commerce

WebshopJuly 8, 2025

Getting a Webshop Built — The Complete Guide (2026)

Platform, payments, inventory, launch. What actually goes into building a webshop that works for your business.

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WebshopMarch 4, 2026

Why Visitors Browse But Don't Buy (And How to Fix It)

70% of shopping carts get abandoned. What makes the difference between a visitor who leaves and one who pays.

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WebshopFebruary 6, 2026

Why Growing Webshops Leave Shopify (The Real Costs)

The costs that don't show up on your Shopify invoice. Why more e-commerce brands are moving to their own platform.

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AI & SEOOctober 22, 2025

How AI Search Engines Reach Your Customers (And What to Do)

ChatGPT, Gemini, and Perplexity are becoming the new Google. What this means for your website and what you can do about it.

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WebshopSeptember 2, 2025

Shopify vs. Custom Webshop — Honest Comparison (2026)

What Shopify gives you. What it takes away. When a custom webshop makes more sense. With real numbers.

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