Windmills SportsSite web Sports Recruitment sur mesure
54 athlete profiles managed from one portal. Commitment updates, news articles, and a network of 20,000+ American coaches. Saves 2-3 hours of manual work every day.
The Brief
Windmills Sports places European athletes at American universities on sports scholarships across 16 sports. Founded by Guido Klompenmaker, a former Dutch college basketball player who went through the process himself. The old website was a static Squarespace site where every change required manual editing: adding a new athlete meant building a page from scratch, publishing a commitment announcement meant duplicating and rewriting a template page. Player profile links were embedded in email campaigns to over 20,000 American coaches, so the migration needed zero broken links. The new platform had to do three things: give Windmills full control over their content through the portal, showcase committed placements as proof for parents, and preserve every URL that coaches were already clicking.
Portal-Managed Athlete Profiles
Every athlete on the website is created, edited, and published from the Nurani client portal. Windmills manages 54 athlete profiles with a completeness tracking system that shows exactly what's missing from each profile. The dashboard displays stats at a glance: 36 active athletes, 18 committed, 3 sports, 94% average profile completeness. Each profile includes photos, stats, position, height, GPA, skills, and YouTube highlight videos. When an athlete commits to a university, one status change in the portal updates the entire site: committed badge, school name, and placement branding. The athletes page on the website shows all profiles with real-time search, sport filters, and a clear split between committed and available athletes so American coaches find who they need in seconds.
Proof That Sells
The athletes page showcases every successful placement as a visual card: athlete photo, university name, committed badge, and a direct link to their full profile with stats, achievements, and highlight video. For a parent considering Windmills, this is the page that closes: 18 athletes already studying and playing at American universities, each with a detailed profile proving the placement is real. The homepage features a scrolling university network showing 27+ American partner schools with real logos, state locations, and conference badges (NCAA D2, NAIA, JUCO, Prep).
News and Content Studio
Commitment announcements, updates, and Instagram content are all published through the portal's content studio. Windmills writes a blog post, uploads a committed graphic, embeds an Instagram post, and it goes live on the website instantly. No code, no deploys, no waiting. The migration from Squarespace preserved all 54 player profile URLs and 17 news article URLs with permanent redirects. Links that 20,000+ American coaches had bookmarked, saved in email threads, or received in campaigns still work.
Live Analytics and Visitor Intelligence
The portal gives Windmills real-time visibility into who's visiting their site and where they're coming from. The insights dashboard tracks visitors, search clicks, engagement rate, top traffic sources, and conversions. A live world map shows active visitors by country and city in real time. With coaches visiting from across the United States, this data tells Windmills exactly which regions are engaging with their athletes and which profiles are getting the most attention.
The Result
Before the new platform, every athlete profile update, commitment announcement, and news article required manual editing in Squarespace. Adding a single athlete meant building a page from scratch. Now, Windmills manages everything from the portal: adding a new athlete profile takes minutes instead of an hour, commitment status changes update the entire site automatically, and blog posts go live instantly. The automations save Windmills 2-3 hours of manual work every day. Profile links sent to 20,000+ American coaches still work thanks to the URL migration. The system scales with the business instead of holding it back.
“After having issues with our previous website, Nurani's team completely rebuilt it around our actual workflow. The result is a much more efficient system that significantly improved the speed at which we operate daily tasks. The biggest impact came from the automations they implemented, saving us about 2-3 hours of manual work every day. If you're looking for a team that understands how to create a stunning website, structure SEO to optimize discoverability, and streamline business processes to save time, I'd highly recommend Nurani.”
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