CleygaerdCustom Camping Website
Custom website for a nature campsite and tea garden in Lelystad. Online booking, atmosphere-first design, and bilingual support.
The Brief
Cleygaerd is a nature campsite and tea garden tucked away in an ecological horticultural area near Lelystad. Despite being a beautiful, unique destination with camping spots in an orchard, a retro caravan, a tea garden, and a brocante shop, it was essentially invisible online. Potential guests couldn't find it through search, and booking required a phone call. The owners needed a website that captured the soul of the place and made it easy for visitors to discover, explore, and book.
Online Booking System
The old process was simple: call the owner, hope they pick up, arrange dates over the phone. We replaced that with a full online booking flow. Each accommodation has its own card with photography, size specifications, a description of the setting, and a direct booking button. Guests can browse four camping spots in the orchard and forest, plus a charming retro caravan with veranda and outdoor kitchen. Pricing is transparent with stackable discounts for early booking and longer stays. The entire system works on mobile, which is where most travelers search.
Atmosphere-First Design
A nature campsite needs a website that feels like nature, not like a booking platform. The design uses warm greens and purples drawn from the Cleygaerd brand, generous whitespace, and large photography throughout. The recreation page presents nearby attractions as browsable cards with a rotating postcard-style photo, from Natuurpark Lelystad and Bataviastad to the Markerwadden islands and cycling routes. SEO foundations ensure the campsite now appears when people search for nature camping near Lelystad, and bilingual support serves both Dutch and international guests.
Interactive Photo Book
Instead of a standard photo gallery, visitors can flip through an interactive online photo book showcasing the campsite's grounds, tea garden, and surroundings. The pages turn just like a real book, letting guests browse nature photography of the orchard seating areas, garden tables, and pond views at their own pace. It gives a feel for the atmosphere that a grid of thumbnails never could.
“The system works incredibly fast and it's very easy to make changes yourself. Communication is pleasant and smooth. Very satisfied with working with Nurani.”
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